At last week’s meeting of the Wentzville Board of Aldermen, Alderman Matt Swanson asked the board to consider an official adoption of the city logo that has been in use since the city’s current website was unveiled in 2015.
The new design, called by City Administrator David Gipson a “wordmark,” consists simply of the words Wentzville and Missouri and the motto “Crossroads of the Nation” separated by lines representing Interstate 70 and Interstate 64/Highway 40/61.
Besides the website, the new logo is also being used on name badges for city officials and staffers.
The old logo, with the same wording with the addition of “USA, ” on a blue oval background, was designed by Leon Tow, a past president of the Wentzville board of aldermen. 70 West Sentinel has been unable to ascertain exactly when it was adopted, but Tow said that he remembers the board looking at several designs before his blue oval version received a thumbs up.
The old logo is still in use on city signage and documents. Gipson mentioned that the city was looking at repainting the water towers, and that it would be good to have the new logo officially adopted before then.
“Branding is important,” Swanson said in a Facebook post. “You never want two different logos out there.”