The Wentzville School District has embarked on a new Marketing Program designed to build partnerships with local businesses that will ultimately benefit the district’s students and families.
The program has been developed by Derrick Docket, the WSD Marketing Director, who started working for the District in January. He was hired to design and implement the new initiative from the ground up. “In five short months, I’ve learned so much about this District, and the things that the outstanding students and educators are doing on a regular basis. It’s helped me realize the positive impact that the program can have on the District moving forward,” said Docket. “Businesses have been very receptive and it has been a great learning experience in these early stages to understand how we can create strategic partnerships within the community that can benefit our students in the long run.”
The school district has already signed its first partners: Cochran Engineering, Mercy, and Club Z! Tutoring.
“I’ve been through the District with two boys and I believe in the WSD and its mission, vision and values,” said Cochran Principal-Vice President Kurt Daniels. “I view this as a valuable opportunity to partner with a still growing and well-respected District.”
Annual partnerships range in price from $1,000 to $20,000 and provide opportunities for businesses to have signs on athletic fields and in high school gymnasiums as well as naming rights for school district events and awards, ads in event programs and district newsletters, and even a link to their business on the WSD mobile app. All proceeds will go directly back to students in athletics and co-curricular activities like band, theater and STEM initiatives.
“This is something we have been looking at doing for some time,” said Superintendent Dr. Curtis Cain. “Over the last few years we have been meeting with marketing consultants as well as other school districts who are doing this successfully and in a tasteful way. As the fastest growing school district in the state, we owe it to our taxpayers to examine alternative funding sources. Ultimately it is our hope that advertising will benefit not only our students, but all stakeholders, while also strengthening our partnerships within the community.”